I think agents are realizing they need to deviate from traditional marketing plans, the type of stuff everyone is doing. I think this pandemic has caused agents to be more creative-they’re thinking outside of the box.
Which changes being implemented now do you expect to survive past the end of the pandemic? Will real estate be forever changed in your market? And we’ve also encouraged agents to take advantage of tools to create virtual tours and open houses to market listings. We’ve provided a lot of materials and training to help agents acclimate themselves to new systems and processes. Additionally, we have allowed branded tours and open houses in public comments.Īlso, as previously mentioned, we were in a unique situation with a merger. In leaving listings up, we can give consumers a point of reference and can indicate that the pandemic has delayed a transaction on a particular property. We could have changed listings to temporarily off the market status, but then consumers can’t see them, and that’s not really all that beneficial. For example, we didn’t pause days on market. How has OneKey responded to agents’ unique needs during the COVID-19 crisis?Īfter some discussion, we haven’t changed too many policies. We turned a negative into a positive and actually gained something out of it. As agents and brokers weren’t necessarily as busy as they were before, they took advantage of the downtime to learn new systems, processes, and all the things like that that happen during a merger. While the pandemic has been absolutely terrible, the effects of social distancing and stay-at-home orders have somewhat helped the merger. Here’s what Jim had to say: Jim, you just launched a merged MLS – OneKey – in the middle of a pandemic, from the epicenter, no less. OneKey MLS serves real estate professionals in the greater New York City area, from Long Island to Manhattan to the Hudson Valley. Today’s post features Jim Speer, CEO of OneKey MLS. Welcome to another edition of “Ask the MLS.” Here, we talk to people running innovative MLSs around the country and ask them questions about their markets, their members, and what keeps them up at night.
ASK THE MLS: Jim Speer of OneKey MLS Jim Speer of OneKey MLS
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